What "PETA Approved" Means at Veridame

When a bottle says "cruelty-free," it can feel reassuring — and still leave you unsure what that claim actually covers. In the U.S., those words are not tightly regulated the way many shoppers expect. A brand might mean it does not test finished products on animals, while ingredients or suppliers are treated differently. If you care about animal testing, you need a clearer standard than a label alone.

That is why Veridame maintains a PETA Approved collection: care products from companies listed on PETA's Ultimate Cruelty-Free List (long known as Beauty Without Bunnies) after meeting PETA's company-level requirements.

What PETA's list requires

PETA lists companies and brands — not individual product barcodes — that have signed a CEO Statement of Assurance. In plain terms, the company affirms that it and its suppliers do not conduct, commission, pay for, or allow animal testing on ingredients, formulations, or finished products anywhere in the world.

That scope matters. It looks past a single packaging claim and asks whether the company's policy holds across the supply chain and across markets. You can look up any company yourself on crueltyfree.peta.org.

PETA's program is a binding assurance and listing process. It is not the same as every other cruelty-free seal you may see, and we do not treat it as a stand-in for independent annual audits or for vegan ingredient status.

How Veridame's PETA Approved collection works

Our collection is vendor-scoped. When a store brand (the Shopify Vendor) matches a company we have verified on PETA's list, every product under that vendor belongs in PETA Approved. Products also carry the peta-approved tag so the standard stays visible on the product itself.

We keep an allowlist with a citation to each company's PETA page, and we refresh membership from that list — not from marketing language on a package, and not from other certification systems.

Brands in this selection

These are the brands currently in the collection. Each name links to that company's page on PETA's list so you can verify the listing yourself.

• Dr. Bronner's — Organic castile soaps and multi-use oils for body, home, and family. PETA listing
• ATTITUDE — Plant-based personal care, haircare, and household staples from Montreal. PETA listing
• Cliganic — Accessible USDA Organic oils, balms, and everyday personal-care essentials. PETA listing
• Babo Botanicals — Plant-based family skincare, sunscreen, and bath care for sensitive skin. PETA listing
• Be Green Bath & Body — Handmade plant-oil soaps, lotions, and facial care for everyday ritual. PETA listing
• Well People — Plant-powered clean makeup and skincare with a focus on real-world performance. PETA listing
• Kleem Organics — Accessible face-care treatments and targeted actives for everyday routines. PETA listing
• Rejuva Minerals — Mineral makeup designed with sensitive skin in mind. PETA listing
• Lowen's Natural Skin Care — Canadian natural cleansers, creams, and body care for sensitive needs. PETA listing
• Baja Baby — Small-batch, plant-based baby bath, hair, and body care made in Canada. PETA listing

What this collection is not

Not a vegan guarantee. Cruelty-free (no animal testing under PETA's criteria) is different from vegan (no animal-derived ingredients). A PETA-listed company may still offer products that include animal-derived ingredients unless that company is separately listed as vegan on PETA's list.

Not the same as product safety seals. Collections such as EWG Verified evaluate products against ingredient and disclosure standards. PETA Approved answers a different question: whether the company behind the product has met PETA's animal-testing policy for listing.

Keeping those standards separate helps you match what you care about — testing policy, ingredients, or both — without mixing them into one vague "clean" claim.

Browse with a clearer standard

If you want everyday care that sits under this company-level cruelty-free listing, start with the PETA Approved collection. You will find soaps, family bath and body, makeup, and baby care from brands that appear on PETA's list — with the listing you can open and check for yourself.

Frequently asked questions

Does every product in PETA Approved get tested by PETA?

No. PETA lists companies that have signed its Statement of Assurance. Veridame then includes products whose store Vendor matches an allowlisted, PETA-listed company.

Is PETA Approved the same as Leaping Bunny?

No. They are different programs with different requirements. Our PETA Approved collection follows PETA's Ultimate Cruelty-Free listing only.

Can a product be PETA Approved and EWG Verified?

Yes. Those standards answer different questions. A product can appear in more than one Certified collection when it meets each collection's own rules.

How do I verify a brand myself?

Search the brand on crueltyfree.peta.org, or use the PETA listing links above for the brands currently in our collection.